WP Standard’s About Us page is almost like a look book with a minimal amount of copy. Why sound like a stiff corporate welcome packet when you don’t have to? Plus, Magic Spoon’s copy is relatable to its audience.

It gives you a clear visual of how its cereal compares to the competition. Where Magic Spoon really shines is its comparison chart. “Remember the carefree days of childhood, when you didn’t feel guilty about eating mountains of cereal with questionable nutrition?”ĭon’t be afraid to use bright, fun colors on your About Us page (assuming they’re part of your brand identity) to make your brand more memorable. The makers of Magic Spoon pose an effective first question that makes you think: Want to take it to the next level? Start your About page with a question that pulls on your audience’s emotions. That’s exactly what Magic Spoon-a brand that creates healthy cereals for grownups-does with the introductory paragraph on its About Us page. Magic Spoon Magic Spoon compares its product to household brand name competitors. Want to write compelling copy that convinces your website visitors to click, sign-up, or buy? Master high-conversion copywriting and increase your sales with our easy-to-follow framework. Get your free ecommerce copywriting template The following are examples of different ways you can tackle your About Us page design. Your About Us page is going to be about you, but that doesn’t mean you can’t borrow some ideas from others, especially when it comes to structure and design. This could include buttons, testimonials, an explainer video, data visualizations, links to blog posts, products, your social media accounts or newsletter. Use additional content and calls to action to move them forward towards that goal. Consider what step you’d like readers to take next. Customers like to see who they are buying from or working with. The face of your business. Feature photos of the founders or key people on your team.This builds credibility with shoppers and helps you stand out against competitors. If you have a unique way of doing things, show it. How you operate. If you offer a service, explain your business model or how your products are made.Who you serve. What do you offer and who is it for? Help shoppers see the value of your product or service by sharing how it solves problems or needs.For the most impact, make it memorable and personal, so customers relate and connect with your brand. Your brand story. Tell shoppers the origin story of your business and why you started it.

In contrast to a landing page, your About Us page should focus more on your brand identity and less on sales. They’ll use the About Us page to determine if they share core values with the business and to decide if they want to shop with you or not. Shoppers are also interested in a company’s mission.

Your About Page should address those two curiosities shoppers have to help them with decision making. In Shopify’s customer trust research, we found shoppers navigate to an About Us page to learn more about the brand and the people behind the products. This is where you build trust and credibility with customers. It is an opportunity to tell your brand’s story, share your vision, history, values, and achievements, and introduce team members. What is an About Us page?Īn About Us page is a section on a website that provides information about a company, organization, or individual. When a visitor wants to learn more about you or your business, the About page is what they’ll look for.

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